After our recent collaboration, we were thrilled to work once more with Audi on their A5 models. As creative director Jörg Dittmann put it: “This was the last piece of a series called ‘Artificial Intelligence’. Three cars with a very individual look, tied together by a fundamental idea.”
Each time we collaborated with the same creative team at Kolle Rebbe and photographer Markus Wendler. This 'Streaks' idea complements the dissolving pixel world of the last execution, and we relished the complex challenge of creating a suitable flow pattern for streaming light rays.
Markus went to South Africa to shoot the environments and captured the interiors in a studio in Germany. Meanwhile, our artists in Berlin worked on building the cars in CGI and skilfully composed all elements to match the concept.
Client: Audi AG
Agency: Kolle Rebbe
Photographer: Markus Wendler
Creative Director: Jörg Dittmann
Art Director: Marcus Kubicke
Art Buyer: Katrin Grün
Producer: Tim Michel, Hamburg & Capetown Productions, South Africa
CGI Director: Jonas Braukmann / Recom Farmhouse
CGI Artists: Sebastian Schwierwater, Richard Jenkinson / Recom Farmhouse
Post Artists: Jonas Braukmann, June Lee / Recom Farmhouse
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More work at recomfarmhouse.com and our blog madlove.net.
